Twelve years later, this commitment has remained intact, but the range of services has changed. Still 'conflict free', the best lawyer for users - including a large part of the very private CAC 40 club - has clearly changed scale. It is now positioned at 360 degrees in the corporate real estate consulting landscape. Transformation, change management, interior architecture, works, technical audit... Parella is involved in all the real estate fronts of companies via three identified poles. The first brings together the classic galaxy of real estate consulting, from evaluation to transactions, including real estate strategy. The second division, Workspace Design & Project, combines the skills of project management, project management, general contracting and design offices in the context of assignments involving tertiary buildings to be built or developed for a user. The third - People & Transformation - had already been in existence for three years, but gained momentum with the arrival in 2020 of Ludovic Legendre, an ex-Capgemini and BearingPoint consultant and change management specialist, as an associate. A transfer that was noticed... just like

LUDOVIC LEGENDRE

Partner in charge of the People & Transformation service line

Parella

Nicolas Flachot, the former associate director of Artdesk, who is taking on the role of style and creative director in the new Parella, and Diane Regembal, formerly of Ory and Quadrilatère, who is taking over the management of the interior design agency. "This new creative direction, the planned evolution of our brand platform and the integration of People & Transformation into most of our projects demonstrate the relevance and value of this conflict-free, 360-degree model for our clients," says Michael Kaplan, one of Parella's historical partners.

An expanded partnership

This change in scale for Parella dates from 2018. Through an LBO, the Qualium Investissement fund acquired a stake in the company, while a majority of the employees (around a hundred professionals in France) affirmed their commitment and attachment to the Parella model by taking a share in the capital themselves. Of the four original partners - Michael Kaplan, Patrick Pelloquin, Olivier Neuman and Bruno Amsellem - the first three are leading this new adventure, the fourth having joined the Corporate Real Estate Advisory department of Deloitte France in

DIANE REGEMBAL

Director of the interior design agency Parella

as a partner. In this new page of Parella's history, the top management team is being strengthened with the arrival, in mid-2019, of a managing director in the person of Michel Jean. This auditor, who came from the management of KPMG France (associate and general secretary of the group), has the objective of accelerating the development and structuring of the group in France and internationally. Without waiting, a few weeks later, Parella set its sights on Solved by taking a majority stake in the Netherlands' leading real estate consulting firm and workplace, which is also 100% dedicated to users. With this operation, Parella now has a dozen partners and 120 employees. The Parella Group is still growing and changing. The company is continuing to develop its value proposition by maintaining the balance and articulation between its consulting, design and construction businesses," says Michael Kaplan. He concludes: "Our Cap 2023 strategic plan has very clear objectives: organic and external growth, development of our talents, international expansion and strengthening of our brand image to better meet the changing needs of our clients.