Making your business real estate a performance lever

The changes in the workplace following the health crisis, the widespread use of teleworking and the gradual introduction of hybrid work have a direct impact on the real estate strategy of companies, which must now put people back at the centre of their organisation.

It is increasingly difficult for a company to have a complete vision of the levers it can and must activate to make its real estate a performance lever.
Being accompanied by a professional is the surest way to avoid losing focus and to ensure that no key element is overlooked.

This support is provided at several levels:

- On the transformation of the company and its working methods

It is essential to adapt your premises and workspaces to your organisation and working methods, not the other way round.

It is obvious that the headquarters of a law firm will not resemble those of a tech scale-up. On the one hand, there are closed offices for individual meetings and a high level of confidentiality, a muffled atmosphere and a lot of paper to store. On the other hand, an agile mode of activity, with weekly scrum productions and daily quick points, a strong growth in staff, a lot of digital, little paper but servers and walls on which to write.

Space must facilitate work, it must never be a hindrance or a barrier, otherwise it will be detrimental to the motivation and efficiency of employees, and ultimately to the performance of the company.
For example, there is a lot of talk about the flex office, which seems to have become the new norm. But is it really right for your company?

- On its property occupation strategy

It is therefore this organisation that will enable the real real estate needs of the company to be defined.
The importance of teleworking, the choice to move to flex, the need for collaborative spaces... will help define the need for surface area

Anticipation of workforce growth will influence the desired level of flexibility of commitments

If talent attraction is an issue, centrality will be sought

All this should not detract from the financial constraints. And market rent levels will be part of the equation to solve

- On the layout of its premises

Defining and designing the layout of your workspace is a crucial step.
Space is a powerful lever for identification, embodiment, well-being and performance.

The choice of materials, colours, references to the brand, iconic objects and decorative elements will allow the brand to be embodied and the corporate culture to be revealed.

Ensuring that there are enough different spaces to meet all the different needs during the day will enable employees to be effective: spaces for collaboration but also for concentration, bubbles and meeting rooms of all sizes, pitch rooms for some, creative labs for others, reception areas, etc.
Finally, well-being will be achieved through the presence of plants, the care taken with acoustics, the quality of the air and the light, the spaces reserved for rest, sport, catering and access to outdoor spaces.

Parella has all the skills needed to support its clients throughout the entire real estate process, from strategy to implementation.

Olivier Neuman, our president, explains for Bsmart.