Steps to long-term commitment
A habit is created after 21 days.
In addition, studies carried out by towns and cities show the importance of designing evolving routes, to avoid abandoning the practice once the discovery phase is over.
Step 1: Understanding objectives and challenges
The first step is to identify your objectives. You don't do active design for active design's sake. Are we creating one or more career paths? Are we going to act on CSR, values, QWL?
Step 2: Analysis of usage and employee needs
We need to adapt to the audience and the corporate culture in order to raise awareness.
This means understanding what affects them. In the same way as for an employee journey, we're going to look at habits. As experts in space planning, Parella's teams analyze the sequencing of the day, needs and movements. This will enable us to create active, directional phases. It's important to think carefully about usage to avoid over-solicitation, which would be counter-productive.
But also perhaps to identify those that can be diverted and give meaning, by involving employees in dynamic, unifying and fun workshops.
Step 3: Use and evolution phase
Experimentation could be a first step towards understanding the maturity peak and seeing how employees react.
Depending on the challenges and needs identified, managerial support can be provided to allow employees to have some fun. The program can also be punctuated with activities such as sports coaching.
It's also possible to make courses come alive in line with important corporate events.
We could also imagine a color change for Breast Cancer Week. Or a launch with the Olympic Games.