Recruiting and retaining talent are top HR priorities. The job market is tight, and talent is demanding. They have a choice, and their expectations are evolving. All the processes involved in talent management generate significant costs for companies. Recruitment, training, integration... What are the levers companies can use to meet these challenges?
75% of employees say that the layout of their work space plays a key role in their desire to stay with the company. What's more, 58% of employees consider a company's premises to be an important criterion when choosing a job. (Barometer Parella x CSA 2022).
The importance of the office is well established. It's the place to learn, the place to integrate, the place to collaborate, create and socialize, while also conveying the company's image.
Thibaud Poirier for Parella - Samsung
Offices as a performance driver
Offices are a performance driver when they meet business needs. In fact, when workspaces are designed with business uses in mind, they meet the needs of employees. Hence the importance of sizing spaces and their equipment at the design stage: number of workstations, types of seating (high, low, armchairs, benches), standing tables, meeting rooms of different sizes, etc.
In the age of telecommuting, corporate offices are first and foremost a place for socializing. They are the foundation of collaboration and collective intelligence. This is why meeting rooms equipped for hybrid exchange between present and remote collaborators, and brainstorming rooms designed to encourage creativity and collaboration, have become essential.
Correctly dimensioning office spaces and their degree of partitioning is also a performance lever. This provides good working conditions and encourages serendipity.
Key figures : 80% of employees say that workspace design plays an essential role in their performance. (Barometer Parella x CSA 2022 survey)
At Rémy Cointreau, the new head office has been designed to facilitate the introduction of new ways of working. The project was co-constructed with employees. We set up various participative workshops for each stage of the project: study of specific needs, design of the plans, drafting of the life rules charter.
Thibaud Poirier for Parella - Scotto
Offices, vectors of well-being
Workspace design determines acoustic comfort, thermal comfort and perceived natural light. This stage defines the types of spaces proposed: open, closed, for concentration, face-to-face collaboration, hybrid exchanges.... It also ensures the ergonomics of the workstations and the variety of seating options: high, low, various armchairs with or without shelves, sofas...
The quality and variety of the catering and the presence of services such as a concierge service, gym, rest room and crèche all contribute to the well-being of employees.
Key figures :
90% of employees say that workspace design plays an essential role in their well-being.
Setting up test areas enables us to project real-life situations for our employees. This approach helps to involve them through a participative process, by encouraging them to express their opinion (colors, furniture providing the greatest well-being) from a selection.
Thibaud Poirier for Parella - Groupe Rocher
Offices embody corporate culture, values and image
Offices are the showcase and reflection of a company. It is through its address, its reception and the spaces it offers its employees, customers or partners, that it expresses its identity. The premises embody the company's culture and values, and nurture its employer brand. In the recruitment process, they are as much a factor as remuneration or the content of the assignment... Thus, 58% of employees say that a company's premises are an important criterion in their choice of job.
Key figures :
75% of employees and 72% of managers say that workspace design plays an essential role in their company's image.
Investing in tailor-made premises that reflect the company's image enhances attractiveness, individual and collective employee performance and commitment. Taking care of and rethinking workspaces is therefore a way of improving overall company performance.
The Groupe Rocher, a company with a mission, has chosen to embody each of its brands through the use of antique objects, custom-designed from recycled materials. At Rémy Cointreau, objects from the group's heritage and from its foundation decorate the premises. In both cases, a Global Design approach from the very first phases of the real estate project enabled the Group's identity to be embodied, while leaving room for the personality of each brand.
When employees are asked about their premises, only 22% feel they reflect their company's image, and barely 18% feel they are adapted to new ways of working... It remains much remains to be done to to achieve spaces working adequatesto new ways of working that embody the company.
Thibaud Poirier for Parella - Groupe Rocher
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