At the beginning of 2022, Provalliance decided to bring together all its brands and head office functions, previously located on 2 sites, in a single location to embody the group's image and ambitions, accommodate its growth, and encourage meetings and exchanges between employees.

The Group chose Parella to support it in its search for real estate, and then in the design and construction of the new headquarters, as well as the staff welcome day.

To convey the brands' passion and expertise, refined, easy-to-live-in spaces inspired by luxury and the hotel business have been designed. The architectural volumes and materials chosen evoke the group's iconic hairdressing techniques.

• Search and lease of a new headquarters
• Search for a coworking site
• Support for the liberation of former sites
• Workspace design and conception
• Realization of the spaces in general contracting
• Welcome booklet and organization of the welcome day